Changes to the partner program and short advertising are coming to YouTube.
YouTube's Shorts format now receives 30 billion daily views thanks to the sheer might of the platform's advertising capabilities. It is now prepared to begin pulling the levers to start generating revenue from it through advertising. The New York Times reported on an announcement this week regarding commercials on Shorts and the framework for compensating the makers of these brief videos for their work.
The NYT said that "the corporation expects to pay creators 45 percent of the ad money," noting that this would be a lower revenue-share than YouTube's customary 55% payout from ordinary videos.
According to the article, YouTube may be decreasing the qualifications for joining its partner program, making money opportunities available to an even bigger group of producers.
All of this might be complemented by an expansion of YouTube's experiments with paying video producers instead of just music rights holders when viewers watch videos that incorporate commercial music.