Introduction:

In the ever-evolving world of social media, TikTok has emerged as a powerhouse, shaping trends and propelling artists to fame through viral videos. Now, the platform is making yet another bid to influence the songs you have on repeat with its "New Music" search hub. The in-app hub will include popular TikTok songs, trends, videos, playlists and artists that are making waves on TikTok. It will be updated weekly with artist campaigns, new joiners, hashtag challenges and TikTok LIVEs - spanning both emerging and established musical talent. The hub will even be interactive so you can vote for your favorite track each week.

To use TikTok’s #NewMusic hub, simply type “new music” into the search bar on the TikTok app. This will bring up the #NewMusic hub, which includes new releases from both new and established artists on TikTok. From there, you can click on #NewMusic to see all the videos tagged “New Music” or tap “Featured,” “Trending,” or “Discover” to see what music TikTok is highlighting. You can also use the hashtag #NewMusic to share your own music and connect with new fans from all over the world.

Unveiling the "New Music" Search Hub:

TikTok's "New Music" search hub is a welcome addition for music enthusiasts seeking fresh tunes and artists looking to make their mark. Upon searching "New Music" on TikTok, users are greeted by a visually striking black and yellow graphic, accompanied by two featured videos. These videos currently include mesmerizing performances by renowned singer-songwriter James Arthur and the ever-popular The Jonas Brothers.

Connecting Music Fans and Artists:

TikTok has been a favorite playground for artists aiming to share previews of their latest creations, and for music fans eager to discover new tracks. With the introduction of the "New Music" search hub, this interaction is formalized, providing a designated space for users to explore fresh sounds and engage with emerging and established musicians. This exciting feature aims to bridge the gap between artists and their global fan base.

Exploring the "New Music" Hub:

Once in the "New Music" hub, users can explore videos under the hashtag #NewMusic, which has amassed a staggering 19 billion views and is constantly growing. This illustrates the platform's potential for catapulting songs and artists to unprecedented levels of popularity. Additionally, users have the option to browse through the "Featured," "Trending," and "Discover" sections, allowing TikTok to curate the music it highlights, potentially influencing what becomes the next viral sensation.

The Power of Collaboration:

TikTok's "New Music" hub was developed in collaboration with The Jonas Brothers and Miguel, two influential artists who have successfully harnessed the platform's viral potential to promote their music. By joining forces with established musicians, TikTok is signaling its commitment to supporting both rising talents and well-established names, fostering an inclusive space for musical exploration.

Empowering Emerging Artists:

For emerging artists, TikTok's "New Music" search hub provides a powerful platform to reach a diverse audience and gain global recognition. In today's digital age, a single viral video can catapult a previously unknown musician to fame. This democratization of fame and accessibility to potential fans is leveling the playing field in the music industry.

For Fans: A Treasure Trove of New Music:

As a music enthusiast, the "New Music" search hub is an exciting treasure trove of fresh sounds waiting to be discovered. By browsing through the featured, trending, and discovered sections, fans can expand their musical horizons and potentially find their next favorite artist. This interactive and engaging experience sets TikTok apart as a preferred destination for music discovery.

Conclusion:

TikTok's "New Music" search hub is yet another testament to the platform's unrivaled ability to shape the music industry and influence the songs we have on repeat. By providing a dedicated space for artists to connect with their fans and for music enthusiasts to explore new sounds, TikTok is making strides towards becoming a driving force in the world of music discovery. So, the next time you find yourself humming a catchy tune, chances are TikTok had something to do with it! Whether you're an aspiring artist or a devoted fan, the "New Music" hub beckons you to embark on a journey of musical exploration like never before. Happy discovering!